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Jackson has had a highly successful business career. He is financially invested in a highly diversified variety of industries. Jackson is now involved in artist and talent management, record, television, and film production, footwear, apparel, fragrances, liquor, video games, mobile apps, book publishing, headphones and health drinks and dietary supplements.His broad business and investment portfolio contains investments in a variety of sectors including real estate, financial market investments, mining, boxing promotion, vodka, fragrances, consumer electronics and fashion. He established his own record label G-Unit Records in 2003 following his mainstream success. In November 2003, he signed a five-year deal with Reebok to distribute a G-Unit Sneakers line for his G-Unit Clothing Company. Stating in an interview regarding his vast business empire, Jackson says his businesses have a habit of doing well as he sees all of his ventures both past and present as revolving around his alter ego. Jackson has also started a book publishing imprint, G-Unit Books on January 4, 2007 at the Time Warner Building in New York. He has written a number of books including a memoir, From Pieces To Weight in 2005 where it sold 73,000 copies in hardcover and 14,000 copies in paperback; a crime novel and a book with Robert Greene titled The 50th Law, an urban take on The 48 Laws of Power. In November 2011, Jackson released 50 Cent’s Playground, a young adult fiction novel about a bullied, violent kid and his gay mom.
One of Jackson’s first business ventures was a partnership with Glacéau to create an enhanced water drink called Formula 50. In October 2004, Jackson became a beverage investor when he was given a minority share in the company in exchange for becoming a spokesperson after learning that he was a fan of the beverage. The health conscious Jackson noted that he first learned of the product while at a gym in Los Angeles, and stated that “they do such a good job making water taste good.” After becoming a minority shareholder and celebrity spokesperson, Jackson worked with the company to create a new grape flavored “Formula 50” variant of Vitamin Water and mentioned the drinks in various songs and interviews. In 2007, Coca-Cola purchased Glacéau for $4.1 billion and, according to Forbes, Jackson, who was a minority shareholder, earned $100 million from the deal after taxes. Though he no longer has an equity stake in the company, Jackson continues to act as a spokesperson for Vitamin water, enthusiastically supporting the product including singing about it at the BET Awards and expressing his excitement over the company’s continuing to allow his input on products. He joined Right Guard to introduce a body spray (Pure 50 RGX) and endorsed Magic Stick condoms, planning to donate part of their proceeds to increasing HIV awareness. Jackson signed a multi-year deal with Steiner Sports to sell his memorabilia, and announced plans for a dietary-supplement company in conjunction with his film Spectacular Regret in August 2007.
With Val Kilmer at the 2009 American Music Awards
Jackson has founded two film production companies: G-Unit Films in 2003 and Cheetah Vision in 2008. Cheetah Vision produces low budget action thrillers for foreign film markets across the world. When G-Unit Films folded, he focused on Cheetah Vision and the company obtained $200 million in funding in 2010. In 2010, Jackson revived G-Unit Films, renaming the company to G-Unit Films and Television Inc. The company has joint ventures with Will Packer’s production company Will Packer Productions and Universal Television. In over 18 months, Jackson has sold projects to six different networks. Among them was Power, a STARZ drama in which he not only co-stars but also serves as co-creator and executive producer. Power debuted in June 2014 and was renewed for a second season after one episode. Power’s August 2 season finale garnered the high ratings through the season, more than doubling the premiere and it generated 71% of the African-American viewership of any scripted premium series since 2006. Jackson serves as a co‐star, co-creator and executive television producer of the STARZ network drama where he signed a 2-year contract with representation coming from the Agency for the Performing Arts. Ratings have been a success for Starz. with the second-season premiere being the highest-ever season with 1.43 million people tuning in live. Jackson also serves as an executive television producer for Dream School for Sundance TV, a series that follows fifteen high school dropouts as they are taught by a series of celebrity “teachers”.
In July 2011, Jackson launched a philanthropic initiative to provide food for one billion starving people in Africa by 2016, joining Pure Growth Partners to introduce Street King. A portion of the proceeds from each Street King purchase would be used to provide a daily meal to an underprivileged child. The partnership coincides with Jackson’s goal to feed a billion people in Africa during the next five years. “50 Cent and I share a common vision: to address the world’s problems through smart and sustainable business models,” said Chris Clarke, founder and CEO of Pure Growth Partners. “With the rampant starvation in Africa and hunger afflicting children worldwide, we need socially responsible businesses that affect real change now more than ever.” Jackson said, “I’m inspired by Clarke’s vision and innovative approaches to tackling serious issues. It’s our mission with Street King to really change children’s lives around the world.” In 2011, he founded SMS Audio, a consumer-electronics company selling Street by 50 headphones, pledging to donate a portion of their sales to charity. In April 2015, SMS announced new co-branding deals with Reebok and Marvel. It added those to existing partnerships with Walt Disney Parks, Lucasfilm’s Star Wars, and Intel.
In 2014, Jackson became a minority shareholder in Effen Vodka, a brand of vodka produced in the Netherlands when he invested undisclosed amount in the company Sire Spirits LLC. He currently endorses the product via his live concert performances and social media. The rapper was asked to take part in two promotional bottle signings, one in Oak Creek and another in Sun Prairie. Jackson made an appearance at Liquor Warehouse in Syracuse, New York on April 25, 2015 where he reportedly sold 1,400 bottles (277 gallons) of Jackson’s signature liquor brand. Liquor Warehouse’s owner George Angeloro reportedly stocked 300 cases (1,800 bottles or 357 gallons) of Effen Vodka, which sells for $30 a bottle, prior to the event.
In December 2014, Jackson signed a $78 million deal with FRIGO Revolution Wear, a luxury underwear brand. The joint venture is partnered between Jackson, basketball player Carmelo Anthony, baseball legend Derek Jeter and Mathias Ingvarsson, the former president of mattress powerhouse Tempur-Pedic. Jackson became the chief fashion designer for the brands single pair of Frigo boxers. In April 2015, Jackson mulled investing in Jamaica, exploring foreign investment opportunities on the island when he met with some local officials and had ongoing discussions on investment opportunities in the Montego Bay resort area.]
Investments Over the years, Jackson invested the millions of dollars in earnings he made from music and celebrity endorsements in an array of privately controlled companies, real estate, and stocks and bonds.A portion of his investments lost value during the 2008 recession. In December 2008 he told the Canadian press that he had been affected by the recession, losing several million dollars in the stock market. Unable to sell his Connecticut mansion, Jackson postponed Before I Self-Destruct due to the severity of the economic downturn. His Farmington mansion located on 50 Poplar Hill Drive that he tried to sell for years filed for bankruptcy in Connecticut in 2015 listed an asking price for that property in 2012 at $10 million but was valued at $8.3 million in 2015. He first tried to sell the house in 2007 for $18.5 million, and dropped the price several times in the next five years, when it was on and off the market. In January 2011, Jackson reportedly made $10 million after using Twitter to promote a marketing company which he was part shareholder of. His endorsements company G Unit Brands Inc. revealed through a public SEC filing controls 12.9 per cent of H&H Imports, which is a parent company of TV Goods – the firm responsible for marketing his range of headphones, Sleek by 50 Cent. Jackson bought the stock in the company on November 30, 2010, a week after it offered buyers 180 million shares at 17 cents each. Jackson later made a stock recommendation on Twitter, causing its share value to rise from four cents to nearly 50 cents (32p) each, closing on Monday at 39 cents (25p). Jackson was later investigated by the Securities and Exchange Commission for breaching securities laws following his tweet which may have constituted allegations of Insider trading via his Pump and dump stock investment strategy. In 2013, Jackson became a minority investor in Hang w/, a live video broadcasting mobile app used by dozens of celebrities to broadcast their daily activities and chat with fans. The app downloaded more than 1 million times since its launch in March 2013 and has more than 1 million users as of February 2015. Other minority celebrity investors include former NFL player Terrell Owens and record producer Timbaland.
Mining and heavy metals
Jackson has been involved in the mining and precious metals industries. In 2008, he visited a platinum, palladium and iridium mine shaft in South Africa, and met with South African billionaire Patrice Motsepe in talks of purchasing an equity stake in the mine. After his meeting with Motsepe, Jackson considered purchasing equity in the mine and launching his own line of 50 Cent branded platinum.
On July 21, 2012, Jackson became a licensed boxing promoter when he formed his new company, TMT (The Money Team). Licensed to promote in New York, he was in the process of being licensed in Nevada (where most major fights are held in the U.S.). A former amateur boxer, Jackson signed gold medalist and former featherweight champion Yuriorkis Gamboa and middleweight Olympic medalist Andre Dirrell. On July 29, 2012, he and the famed boxer Floyd Mayweather, Jr., signed IBF featherweight champion Billy Dib. They unveiled plans to challenge the box-office dominance of mixed martial arts and change the landscape of boxing with TMT Promotions. Boxer Zab Judah also expressed interest in making a deal with Jackson. In December 2012, Mayweather and Jackson parted company, with Jackson taking over the promotion company and founding SMS Promotions with Gamboa, Dirrell, Dib, James Kirkland, Luis Olivares and Donte Strayhorn in his stable.